You tell me what you need. I’ll go get it.
Custom branded products with your name on them — packaging, promo, the whole thing. Equipment for less than the catalogue, with one margin in the price, not a stack of them. And products that don’t exist yet. You deal with me, and it shows up at your door.
2–4×
Buying from a catalogue supplier, the goods can pass through as many as four companies between the factory and you, and each one adds a margin.
Buying through me, the goods pass through one company between the factory and you.
Not every product passes through all four — but catalogue goods almost never pass through only one. Same box, same factory. The difference is how many people take a cut on the way to your door.
Catalogue suppliers mark up two to four times.
That’s rarely one markup. There can be an importer, a distributor, a warehouse and a brand name, all taking a cut of the same box.
I’m in that chain too. There’s one of me instead of a stack of them, and I’m the one doing the work.
I’m not going to tell you I cut out the middleman. I am one. What I cut out is the rest of them, and the warehouse they’re all paying for.
The price you see is not a price.
Last year I went looking for a sling bag to build a brand of my own around. The factory had it listed at $3.39 a unit.
So I asked for a real quote — 100 of them, to a spec. It came back at $7.50, before shipping. More than double the number on the page.
When I asked how that happened, the factory wrote this:
“Somewhat.”
It runs the other way too. A custom keychain I ordered was listed between 55 and 85 cents. I paid well under that, because the order went past a quantity break the listing never mentions.
Neither number was a price.
One was bait and one was stale, and there is no way to tell which from the page you are reading. That is most of what I actually do: I get real quotes from several factories on the same job, with a written spec, so I know what the number should be before anyone agrees to anything.
What the same thing costs, both ways.
Every one of these is something I bought for my own business, because I got tired of the domestic price. The left number is the domestic quote. The right one is what it costs through me, delivered.
- $19,726
- $13,350
That’s what 2 cryochillers, 5 chairs, 2 claw machines and 6 prize towers would have cost from a catalogue, less what they cost through me.
Cryochiller
Domestic price$6,487Go Direct price$4,800The identical machine a US device company sells with their own badge on it for $6,487. I bought two for my own med spa.
Med spa treatment chair
Domestic price$2,100Go Direct price$1,200A very similar chair, better built in some ways. I bought five — a clinic doing the same saves $4,500.
Claw machine
Domestic price$3,495Go Direct price$1,795A comparable US machine runs $3,495 — and that one is unbranded. I bought two, custom branded to my own business. It isn’t the identical machine, it’s the same class of machine, and the price difference isn’t close.
Prize tower
Domestic price$895Go Direct price$549$895 each from an arcade amusement retailer. I bought six. That’s $2,076 back on one corner of a room.
One room, one order.
Two claw machines and six prize towers — enough to fill a corner of a room and start taking quarters.
- $12,360
- $6,884
- $5,476
These are real orders at what I actually paid, on the date shown. Tariffs and freight rates move — sometimes a lot. Your quote gets priced at today’s rates, and you’ll see the final delivered number before you commit to anything.
Some of these save thousands. Some save a few hundred. Both are worth having.
A few hundred dollars doesn’t sound like much next to a machine. Do it across everything you buy in a year and it stops being small.
I know how that math feels, because I’m running a small business too. Two hundred dollars is not nothing when you’re the one paying for all of it. That’s why I started doing this.
Six steps, and you do two of them.
You could do all six yourself. People do, and I’ll tell you how if you want. It’s a full-time job for about a month, and the expensive mistakes are the ones you don’t yet know to look for.
Tell me what you need.
A photo, a link, a rough description. It doesn’t need to be a spec sheet.
I find who makes it.
I go to the factories directly and confirm they actually run the production line — not a trading company reselling someone else’s work.
You get one price.
Delivered to your door. Tooling, freight, customs and duty are all inside one per-piece number — not a quote that grows a line at a time.
You approve it.
Nothing happens until you say yes. There’s no cost to get a quote and no obligation after you have it.
I handle production.
I arrange the samples and check them against the spec myself, then chase a factory across a twelve-hour time difference. You hear from me when there’s something to decide, and not at 2am.
It shows up.
You never speak to a customs broker.
This takes time. Here’s exactly how much.
- Small and light
- 3–4 weeks
- Bulk goods
- about 6 weeks
- Furniture, equipment, machines
- 3–4 months
This is a planning purchase, not an emergency one. If you’re opening a second location in six months, that’s perfect timing.
If you need it next week, I’m not your guy.
And I chase them the whole way.
The slow part is never the ship. It’s a factory going quiet.
On my own chair order they sat on it for two months until I pushed. That’s the thing you’re actually buying from me — I check in every week, and I tell you where things are before you have to ask.
Three problems I solve.
One is paying less for something that already exists. One is putting your name on it. The third is getting something made that doesn’t exist at all — and most owners have no idea that’s even available to them.
Made to your design
Your logo, your packaging, your name on it. Send me a photo or a link to something close and I’ll get it made your way — this is where most owners find the biggest difference.
- Custom branded ice packs
- Custom designed zipper pulls
- UV keychains
- Custom bags
- Packaging
- Branded merch
- Promotional giveaways
- Signage
The version that doesn’t exist yet
The product exists — the version you want doesn’t. I go through who makes something close, vet them, and get your branding and your custom parts onto it. Small moulded pieces can be any shape or colour you like, even at a couple of hundred. Whole goods you take as they come, unless you’re ordering at scale.
- Custom moulds and components
- Custom shapes and colours on moulded parts
- Your logo done properly
- Packaging and inserts
- Small first runs
Equipment and fixtures
Things that already exist, for a lot less than the catalogue asks — because there is one margin in the price instead of a stack of them.
- Treatment chairs
- Salon furniture
- Cooling machines
- Cryochillers
- Vending machines
- Claw machines
- Display fixtures
If somebody makes it, I can probably get it.
Ten bags looked close. Only one was worth it.
I wanted a sling bag that displays graded cards. There were maybe ten on the market in roughly that shape, so I went through them properly — what they were actually made of, who was making them, and which of those were real factories rather than somebody reselling another factory’s bag.
That got it down to three. I talked to all three, and picked the one I thought would hold up. Then I worked with them to get my logo screen printed onto the bags.
The zipper pulls were a separate job, and the only part I genuinely designed — a custom PVC mould is a few hundred dollars and about two weeks, not an engineering project. Different factory too, because the people who make good bags do not make good zipper pulls.
There’s a line worth knowing here, because it isn’t about quantity. Small moulded parts — a zipper pull, a keychain, a badge — you can have in whatever shape and colour you want, at a couple of hundred pieces. You pay for the mould once, so it’s the same fee whether you order fifty or five thousand. Ordering more just spreads it thinner.
Finished goods are the other story. I couldn’t ask for that bag in orange, because nobody sources fabric and runs a colour for an order of a hundred. On anything like that the job is finding the closest thing that already exists and getting your name on it properly.
If you’ve been sitting on an idea because you don’t know how a physical thing gets made — that’s the conversation I want to have.
Tell me the ideaI started doing this for my own business.
I own a med spa in Queen Creek, Arizona. For a long time I bought the way everyone else does — from the catalogue, at the catalogue price, and I assumed that was just what things cost.
Then I got tired of it and went looking for the people who actually make this stuff. Chairs, machines, packaging, merch. It turned out the factories were right there, they were happy to talk to me, and the prices weren’t close.
I spent a few years learning the parts nobody explains: which factories are real, what a fair sample process looks like, how freight and duty actually work, and what it takes to get a pallet from a port to a door in Arizona without anyone calling you about paperwork.
Before all of that I served in the Marine Corps, then the Air National Guard. I’m used to being the one who figures out the logistics so nobody else has to.
Now I do it for other owners.
Tell me what you need.
It costs nothing and it doesn’t commit you to anything. The more you can tell me, the faster I can say yes or no.
The things everyone asks me first.
If yours isn’t here, ask me. I’d rather answer it now than have you wonder about it for a week.
Why can’t I just find a factory myself?
You can. Genuinely — none of this is a secret and the sites are open to anybody. If you want to go and do it, I’ll tell you that plainly rather than pretend there’s a locked door.
Here’s what you’d be taking on. There are hundreds of listings for whatever you’re after, and a lot of them are trading companies reselling somebody else’s product with a markup on it, not the factory. Telling those apart means knowing which questions to ask and what a real answer sounds like. Then samples. Then a spec written tightly enough that what turns up is what you agreed to. Then freight, which gets quoted a dozen different ways. Then duty and clearance and a broker who wants paperwork you’ve never seen before. Then the part nobody warns you about — a factory that goes quiet for two months and doesn’t move until somebody pushes.
None of it is impossible. It’s a full-time job for a while, and the expensive mistakes are the ones you don’t yet know to look for.
So yes, I make a margin on what you buy, and I’ve said so elsewhere on this page. But I’m not selling you the same thing at the same price you could get here. You get it for less than the domestic option and you get your month back. Both of those are worth something.
What about tariffs?
Tariffs are real and I’m not going to pretend they aren’t. The difference is you never meet one as a surprise. The price I quote you already has duty inside it, along with freight, customs clearance, and the truck to your door.
Here’s the part most people miss. The domestic supplier you’re comparing me against is almost certainly importing from the same place I am. The US device company selling that cryochiller for $6,487 is bringing in the identical unit and paying the identical duty. So is the catalogue company selling you a chair.
So tariffs raise both numbers. They don’t close the gap — because what I take out is the middleman’s markup, and that markup doesn’t care what the duty rate is. When rates go up, the domestic price goes up too, usually by more, because the markup gets applied on top of whatever it cost them to get it here.
Rates have moved several times in the last year and are being argued over in court. That’s exactly why you get a fixed delivered price with a validity window on it, instead of an estimate that drifts.
Is the quality worse?
You see a sample before anything gets produced. If the sample isn’t right, we don’t move forward, and you haven’t spent anything on a production run.
I’ll be straight with you about what “the same” means. Sometimes it is literally the same factory that makes the US-branded version. More often it’s a different factory building to the same standard, and the piece isn’t identical — occasionally it’s better. What I won’t tell you is that a $4,800 machine is a $6,487 machine with a different sticker. I’ll tell you what it actually is, and you decide with a sample in front of you.
Can I get my logo on it?
Yes. Custom logos, custom colors, custom packaging — that’s the normal conversation with a factory, not a special favour you have to negotiate for.
Send me your logo file and what you have in mind. You’ll approve a proof before production starts.
What if I can just buy it cheaper from a US supplier?
Then buy it from them, and I’ll tell you where to look. I’d rather send you somewhere else than take a thin margin on something you could have had faster and cheaper on your own.
Here’s the honest rule, and it’s the first thing I check. If the thing you want has a page on a US promotional-products site — standard pens, tote bags, drinkware, plain printed keychains — a domestic supplier probably beats me. They import the same goods at a hundred times my volume, hold stock in a warehouse, and can ship in five days. I can’t beat that on a commodity, and I’m not going to tell you I can.
Where I win is everything that doesn’t have a catalogue page. Equipment and machines, where the domestic price is a badge and a markup on the same unit. And anything custom enough that nobody stocks it — a part in a shape that doesn’t exist, a spec nobody offers. That’s the work.
So ask me. If it’s the first kind, you’ll get a straight answer and a link, and it costs you nothing to have found out.
What are the minimums?
It depends on the product, and it’s usually lower than people expect. Equipment can be a single unit. Custom printed goods tend to start in the hundreds, sometimes 100, sometimes 500.
Custom moulded parts surprise people most — a zipper pull, a keychain, a badge in your own shape and colour is realistic at a couple of hundred pieces. The mould is a one-off cost, so a bigger run doesn’t unlock the option, it just spreads that cost thinner. What does need real volume is a custom colour or material on a finished product, because the factory has to source and run it for you.
Tell me the quantity you actually want. If it’s too low for a factory to run, I’ll tell you that straight away instead of talking you into ordering more than you need.
What if it arrives damaged or wrong?
That’s my problem to solve, not yours. Everything ships insured, and the factory holds a share of the payment until the goods are accepted — so they have a reason to get it right.
If something arrives damaged, I file the claim. If it arrives wrong against the spec you approved, the factory remakes it. You send me photos and I take it from there.
Do I have to deal with customs?
No. You never speak to a customs broker, you never file paperwork, and you never get a phone call about a container sitting at a port.
It shows up at your address. That’s the whole experience on your end.
How do you get paid?
One price per piece, or one price for the run you asked for. Everything is inside that number — the factory’s price, any mould or tooling charge, freight, customs, duty. My margin is in there too.
That’s deliberate, and it’s worth understanding why. The usual version of this is a mould fee, then a per-unit price, then shipping per unit, then duty, then a handling charge — and you can’t tell what you’re actually paying until somebody adds it all up for you. If a custom mould costs ninety-five dollars, that goes into the per-piece price. It doesn’t turn up as a line on an invoice three weeks later.
Samples are the one thing quoted on their own, because they happen before you’ve committed to anything. If you want to hold the thing before a production run — and on anything custom you should — you’ll see that number before I order it.
Getting a quote costs nothing and doesn’t commit you to anything. If the number doesn’t beat what you’re paying now, I’ll tell you, and you walk away having spent nothing.